
The company claims to have over 87% of the EV market in India and has sold over 3000 units of its Tiago EV in less than a year. By comparison, Nissan, Toyota and Honda have crushed and repossessed most of their EVs.
Tata Motors claims to command 87% of the EV market share in India
India is home to a booming EV market, and Tata Motors claims to command 87% market share, a huge proportion of which is in the two-wheeler and three-wheeler categories. The rest of the market is made up of cars. The company has been one of the most aggressive early adopters of EVs, and its best-selling models are the Nexon EV Max and Tigor EV.
The company is also pushing to spread awareness about electric mobility, and has a target to quadruple EV production by FY 2022. As of April, Tata has delivered over 22,500 Tata EVs in India. The EV market in India is still in its early stages, however, and only a fraction of new registrations were electrical last year.
Despite its humble beginnings, Tata has made great strides to create electric vehicles in India. Its approach is based on the Indian tradition of ‘jugaad’ (do-it-yourself innovation), or finding workarounds to make things better. This approach has led to Tata dominating the market for electric cars in India. It has invested billions in EV technology and tooling. Government subsidies have also played a large part in the company’s success.
The Tata Nexon EV is the company’s biggest selling EV, with over 25000 on the road. The company is also working with other companies in the Tata Group to drive adoption of EVs in India.
The company’s Tiago EV has sold more than 3000 units in less than a year
Tata Motors’ new Tiago EV has made a big splash in India. The car is the company’s first electric vehicle and is now available in two different battery pack options. Both have a driving range of 250 km and 315 km respectively. Prices start at Rs 8.5 lakh for the base model. The higher-spec variant costs about Rs 10 lakh.
The company’s Tiago EV will look similar to the ICE, but will feature projector headlights. The exterior will be finished in glossy black, with a tri-arrow design on the grille. The car will also feature an “EV” emblem on the left headlight. The car is expected to have 14-inch steel wheels.
Tata Motors will sell the Tiago iCNG in four different variants, with the petrol Tiago iCNG being available in two variants. The CNG cylinder and other components will increase the car’s weight by 100kg, but the company says that the ground clearance will not be affected.
The company’s Tiago EV is the first electric sedan in India, and will cost between INR 10.5 lakh and INR 10.8 lakh (ex-showroom). It’s a well-equipped car with many features, including a 5.0-inch touchscreen infotainment system.
Honda, Nissan and Toyota have repossessed and crushed most of their EVs
Indian automakers are launching electric cars at a rapid pace, and Tata Motors is the latest to join the bandwagon. The company says its new 100-volt electric car, the Tata Nano, will pack in advanced technologies and connected car features while keeping the cost affordable. The company is betting that this low price point will help it tap markets in small cities and towns.
Tata Motors has a strong lead in the country’s EV market, with over 25,000 Tata EVs on Indian roads as of FY’22. However, the EV segment in India is still a small one, with only 1% of the country’s new vehicle registrations being electric last year.
Tata Motors has also launched a dedicated EV brand called XPRES, which is geared toward fleet customers. Its XPRES brand has launched in July and has already signed an agreement with Bengaluru-based Lithium Urban Technologies to deploy 5000 XPRES-T EVs across the country. XPRES T EVs can be charged at any 15 A plug point, and have a range of up to 213km. The vehicle also has a zero tailpipe emission and dual airbags for passenger safety.
Another company in India, Mahindra Electric Mobility Limited, manufactures and sells electric vehicles. This company is based in Bangalore and produces compact electric vehicles. It has recently acquired Reva electric company and is currently selling the Mahindra e2o and eVerito sedan.
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