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It seems that Volkswagen is moving away from an all-electric-only philosophy in favor of a hybrid-electric philosophy. VW has announced plans to produce up to 30 all-electric vehicles over the next decade and aims to sell two to three million of them by 2025. In June, Volkswagen’s board of directors approved a reshaping plan aimed at increasing profits by seven to eight percent over the previous year. The company could also sell some assets to cover costs.
Plug-in hybrids
Despite its reshaping plan to boost profit margins to 7 percent by 2020, Volkswagen could still be moving towards an all-electric future. VW is currently spending more than EUR20 billion to develop electrification technology and is putting out a massive procurement tender for batteries. It also plans to produce its own operating systems, and it wants to cash in on data-based business models. Volkswagen is also preparing to sell self-driving vehicles and develop its own operating system.
The Prius, for example, uses a “power-split” propulsion system, combining two electric motor-generators with a complex transmission. Despite the apparent simplicity of such a hybrid system, it will need to compete with conventional engines and transmissions to remain competitive. Electricity demand during the day exceeds that of the night by almost 50 percent, and a third of electric-power plants are forced to shut down overnight. That means idled generating capacity and a reduction in fuel economy.
Series hybrids
The 2011 Touareg Hybrid debuted at the New York International Auto Show. The vehicle is expected to cost around $100,000 and features a diesel engine and electric motor. The company has chosen this vehicle as a testing ground for hybrid technology, but the results could have a far greater impact on the Volkswagen series. The new hybrid model will likely introduce a new design language and trickle through the entire Volkswagen line.
Another reason plug-in hybrids might not be so popular is their high price. While they’ll initially be more expensive, the initial cost of the car will likely go down over time. In the meantime, the nation’s electric grid is still capable of supporting half its entire fleet of vehicles. This gives the nation plenty of time to build more electric-generating facilities. However, Volkswagen Series hybrids may be one of the first examples of a more realistic shift to a hybrid philosophy.
Electric vehicles
The company has been under fire recently after a new CEO, Oliver Blume, announced that he would switch the automaker from all-electric to hybrid philosophy. The German automaker has been working to make the transition and plans to spend more than 20 billion euros on electrification over the next decade. VW has also said that by 2025 it needs 150 gigawatt hours of battery capacity per year and has put out a procurement tender worth over 50 billion euros.
If the company has its way, the cost of battery cells will come down to $60 per kWh. That is far below the current level, which makes the transition to all-electric vehicles much more affordable. Moreover, the cost of battery cells is not as high as some assume. This will lead to cheaper electricity prices in the future. In addition, Volkswagen could also shift from all-electric to hybrid philosophy without losing a great deal of market share.
Toyota’s hybrid philosophy
For many years, Toyota’s hybrid vehicles have been hailed for their fuel efficiency and relaxed driving. As a result, the hybrid design has spread across the entire Toyota and Lexus vehicle range, with several of these models being assembled in Europe. The hybrid philosophy has made the company’s cars very popular, and many customers are clamoring for more. To make the hybrid vehicle even better, Toyota has created new versions of its Prius to cater to various tastes and lifestyles.
The Japanese automaker’s design philosophy combines human, technical and production values to create vehicles that are comfortable, safe, and intuitive. While these qualities might seem incompatible, Toyota has been able to successfully combine them, allowing it to become one of the most popular brands in the world. Toyota has successfully applied this philosophy to all its vehicles, including the hybrids. In addition, the hybrid car’s dashboard is textured with leaf vein patterns, giving the vehicle a distinctive and stylish look.